How to Install & Use Willow on FireStick (2024)

In this guide, I’m going to show how you can install the official Willow app on your FireStick. I will also cover how you can subscribe to the service, sign in or link your cable TV provider, and use the app. These guidelines are applicable to all FireStick devices, like FireStick Lite, FireStick 4K, and Fire TV Cube.

For a real cricket lover, the season of the gentlemen’s game never ends. So there’s always something to watch. But only a few sports hubs provide full coverage of all the events.

And that’s where the Willow app comes into play. First, I’ll tell you a little about the app. Then I’ll share how you can get and use the Willow app on FireStick.

What Is Willow?

Willow is an American pay television sports channel that’s completely devoted to airing everything related to cricket. Live events, recorded matches, analysis, you name it—the Willow TV channel provides access to all your favorite cricket programming.

The Willow TV channel targets the Indian, Pakistani, and other Asian audiences that breathe cricket. This channel is available via most cable TV providers’ Hindu-language packages.

Other than that, Willow also lets cricket fans purchase a monthly or yearly subscription to enjoy all the cricketing action on the Willow app. Although the service is available in limited regions, it’s quite affordable, and cricket fanatics seem to love it.

Attention, FireStick Users!

Governments and ISPs constantly monitor your online activity, and accessing copyrighted content on your Fire TV Stick could lead to serious trouble. Currently, your IP is visible to everyone. I strongly recommend getting the best FireStick VPN to mask your IP address and securely stream your favorites.

I personally use ExpressVPN, the fastest and most secure VPN available. Not only is it easy to install on any device, it comes with a risk-free 30-day money-back guarantee. Plus, if you're not 100% satisfied, you can always get a refund. ExpressVPN is currently also offering a whopping 3 extra months free on their annual plan!

Here are reasons why using a VPN at all times is essential.

Read: How to Install and Use Best VPN for FireStick

How To Subscribe To Willow

Now, there are two ways you can access Willow. The first way is to purchase a monthly or yearly Willow subscription that’s available only in limited regions. The second way is to purchase a cable TV subscription that provides the Willow channel. I’ll tell you about both methods below, so stay with me.

Purchase A Monthly/Yearly Subscription

To purchase a monthly or yearly subscription from Willow, visit the official Willow website on a convenient device like your computer or smartphone. After landing on the website, you may see a popup for a hot upcoming event, like the T20 World Cup. Click on the X button to close it.

After that, click on the blue SUBSCRIBE button on the middle-left side of your screen.

You’ll be taken to the sign-up screen on the Willow website.

Enter your Email Address and Password. Then, click the checkboxes in front of I’m not a robot and I agree to privacy policy and terms of service. After that, click on the blue REGISTER button.

On the next page, you’ll see the Plan Details on the left-hand side of your screen. To change your plan, click on the blue Change plan text.

After that, select either of the two plans by clicking on the SELECT button.

Then, enter your Full Name, Card Number, Expiry, CVC, and ZipCode. Lastly, click on the blue SUBSCRIBE button and follow the on-screen steps to complete the subscription process.

Cable TV Subscription

You can also buy a cable TV subscription and get the Willow TV channel included! Below, you can read more about the eligible providers and how to get the Willow channel with each one.

Dish

You can call Dish at 800-823-4929 or visit its website to get more information on how you can purchase the subscription near you. On Dish Network, Willow and Willow HD channels are part of the Hindi Mega Pack, Hindi Elite Pack, Bangla Mega Pack, Urdu Pak Mega Pack, Punjabi Mega Pack, Telugu Package, and Tamil Mosaic Pack. You can tune in to the Willow channel on 712 and Willow HD on 9997 on the Dish Network.

Fios

Fios by Verizon also telecasts the popular cricket arena we know as Willow. You can call the provider at 800-837-4966 to check if they provide their services in your area. Or visit their official website to learn more. On cable, Willow is available at channel 806, in addition to being part of the Sports Pass. So feel free to contact Fios to get your TV line to enjoy Willow and other popular channels.

Sling

Sling is a cable-free subscription-based live TV streaming service that you can purchase on a monthly or yearly basis. To learn about the service, you can visit the official Sling website or call 1-855-372-8004. However, on Sling, you can actually get Willow à la carte or as part of the Hindi, Telugu, Urdu, Tamil, and Bangla packages.

Sling Live TV is one of your best bets to catch all the latest and greatest of cricket via Willow.

Spectrum

Willow is also available from Spectrum as part of the Spectrum TV Gold package. To learn about how you can get a line, visit the official Spectrum website. Or, if you have a Spectrum account, sign in now to see how you can add Willow to your list of cable TV channels.

Google Fiber

Next up, there’s the popular internet + cable TV provider Google Fiber, available in many regions. You can find the Willow channel on channel 244 as a part of the Sports Package.

If you aren’t a customer of Google Fiber, you can go to the official Google Fiber site or call 866-777-7550. If you’re already a customer, sign in to your account and add the Sports Package to watch Willow.

Xfinity

Are you an Xfinity customer? But you can’t find Willow on your cable TV? Don’t worry. Simply call 800-266-2278 or visit the Xfinity website to learn more about how you can add Willow to your channel list.

Optimum

On Optimum, you can find Willow on channel 1171. But you must be subscribed to the Hindi Pack or the Optimum Sports Pack. For more details about adding Willow to your Optimum subscription, go to the official Optimum site or contact Optimum support for further assistance.

Century Link

Last but certainly not least, there’s Century Link. If you are a subscriber to the service, you can tune in to Willow on channel 668 and Willow HD on 1668. However, if you are having trouble finding the channel, feel free to call 1-800-244-1111.

How To Install Willow on FireStick Using the Amazon App Store

Now that we have learned all about the Willow channel, I’ll show how you can install the Willow app on your Fire TV device.

1. On the Fire TV home screen, click on the Find button.

2. Then, click on the Search tile.

3. On the search screen, enter Willow and click on the first suggestion that reads Willow.

4. You’ll see all the search results.

5. Scroll down to the category labeled Apps & Games. There, click on the Willow streaming service.

6. You’ll land on the dashboard of the Willow app. Click on the Get or Download button to start the download.

7. Wait for the app to download.

When it’s finished, you can click Open to launch the app. But in the next section, I’ll show you how to launch the Willow app on your FireStick from any screen.

Highly recommended if streaming with free or low-cost services 👇

How to Stream on FireStick Anonymously

As soon as you install the right apps, your FireStick is all ready to stream your favorite content. However, before you start, I would like to warn you that everything you stream online is visible to your ISP and Government. This means, streaming free movies, TV shows, Sports might get you into legal trouble.

Thankfully, there is a foolproof way to keep all your streaming activities hidden from your ISP and the Government. All you need is a good VPN for Fire Stick. A VPN will mask your original IP which is and will help you bypass Online Surveillance, ISP throttling, and content geo-restrictions.

I personally use and recommend ExpressVPN, which is the fastest and most secure VPN. It is compatible with all kinds of streaming apps and is very easy to install on Fire TV / Stick.

We do not encourage the violation of copyright laws. But, what if you end up streaming content from an illegitimate source unintentionally? It is not always easy to tell the difference between a legit and illegal source.

So, before you start streaming on your Fire Stick / Fire TV, let’s see how to use ExpressVPN to keep your streaming activities hidden from prying eyes.

Step 1: Subscribe to ExpressVPN HERE. It comes with a 30-day money-back guarantee. Meaning, you can use it free for the first 30-days and if you are not satisfied with the performance (which is highly unlikely), you can ask for a full refund.

Step 2: Power ON your Fire TV Stick and go to Find followed by Search option.

Step 3: Now type “Expressvpn” (without quotes) in the search bar and select ExpressVPN when it shows up in the search results.

Step 4: Click Download to install the ExpressVPN app on Fire TV / Stick.

Step 5: Open the app and enter the login credentials that you created while buying the ExpressVPN subscription. Click Sign in.

Step 6: Click the Power icon to connect to a VPN server. That’s all. Your connection is now secure with the fastest and best VPN for FireStick.

You can also read more detailed info on using ExpressVPN with Fire TV / Stick.

How To Set Up Willow on FireStick

We are done installing the Willow app on FireStick. Now, I’ll show you how you can use the app.

1. To open the Willow app on your FireStick, first press and hold the home button on your Fire TV remote. When the menu appears, click on the Apps tile.

2. After that, click on the Willow app tile. Wait for a few seconds to let the app launch properly and load its content.

The Willow app home screen takes you to the Live section by default. But to make the most of the Willow app, you’ll need to sign in via your subscribed account or your cable TV details. Without signing in, you won’t be able to watch live events or highlight videos.

3. To sign in, go to the Profile screen in the Willow app.

4. Then, click on the Login button.

5. On the next screen, once again click on the LOGIN button.

Now, there are two options, TV provider sign-in or email and password account sign-in. We’ll first look at cable sign-in.

Sign In to Willow App with TV Provider

1. Click on the TV PROVIDER SIGN IN button.

2. After that, visit www.willow.tv/activate_mvpd on another device and keep your code on hand.

3. On the site, enter your code, verify you are not a robot, and click on the blue UPDATE button.

4. After that, select your TV provider.

5. Then, enter your Username and Password (offered by your cable TV provider) and click on the Sign In button. Lastly, follow the on-screen instructions to complete the process.

Sign In to Willow App with Email and Password

1. Alternatively, to sign in using the email and password of your subscribed account, click on the Email box.

2. Enter your email address and click on the Next button.

3. Then, enter your Password and click on the Sign In button.

4. After that, click on the blue SIGN IN button.

5. Congratulations! You have signed in to your account. You can always sign out of your account by clicking on the Logout button in the Settings menu.

How To Watch Cricket with Willow on FireStick

Now that you’re logged in, let’s explore the content within the app. As I mentioned, the home screen lands on the Live section.

Scroll to the right to explore the array of live and upcoming events.

Each event is listed in date and time order according to your device’s settings. Feel free to select an event to learn more about it. But note that if you aren’t logged in to your account, you’ll see limited info.

Next up, there’s the Videos section. Inside, you’ll find all the recaps, highlights, short videos, and more arranged with respect to different matches.

For instance, under 38th Match – Adelaide Strikers Women vs. Sydney Thunder Women, you’ll find highlights, replays, and more related to the event.

Feel free to scroll down and watch videos of the events you are interested in.

Next, we have the Archive section. Here, all the videos are highlights of the recent hot matches at the international level.

For instance, in the World Cup season, you’ll find HD highlights of all the matches that have been played.

At the time of writing, ICC Men’s T20 World Cup 2021 was ongoing, along with Women’s Big Bash League 2021.

On the other hand, Atlanta Open T20 2021 and National T20 Cup 2021-2022 already concluded their finals.

Last and certainly not least is the Settings screen in the Willow app. Inside it, you’ll be able to access Login settings, About Us, Contact Us, Privacy Policy, and Terms of Services.

Final Words

That’s a wrap! In this article, I showed you everything you need to know about how to use Willow on FireStick. We learned how to install Willow on FireStick devices, how to sign in to the service, and how to browse and stream a variety of cricket content. If you have any suggestions or questions, please leave them in the comments section below. Happy cord-cutting!

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