How to Install & Use Willow on FireStick (2025)

In this guide, I’ll show you how to install the official Willow app on your FireStick. I will also cover how to subscribe to the service, sign in or link your cable TV provider, and use the app. These guidelines apply to all FireStick devices, including FireStick Lite, FireStick 4K, and Fire TV Cube.

For a cricket enthusiast, the season of the game never ends. There’s always something to watch. However, only a few sports hubs provide complete coverage of all the events.

That’s where the Willow app comes into play. First, I’ll tell you a little about the app. Then, I’ll share how you can get and use the Willow app on FireStick.

What Is Willow?

Willow, an American pay television sports channel, is devoted to airing everything related to cricket: live events, recorded matches, analysis, and everything that is cricket. The Willow TV channel provides access to all your favorite cricket programming.

The Willow TV channel targets Indian, Pakistani, and other Asian audiences who love cricket. It is available via most cable TV providers’ Hindi-language packages.

Additionally, Willow lets cricket fans purchase a monthly or yearly subscription to enjoy all the cricket action on the Willow app. Although the service is available in limited regions, it’s affordable, and cricket fanatics love it.

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How To Subscribe To Willow

There are two ways to access Willow: purchase a monthly or yearly Willow subscription, which is available only in limited regions, or purchase a cable TV subscription that provides the Willow channel. I’ll tell you about both methods below, so stay with me.

Purchase A Monthly/Yearly Subscription

To purchase a monthly or yearly subscription from Willow, visit the official Willow website on a convenient device like your computer or smartphone. After landing on the website, you may see a popup for a hot upcoming event, like the T20 World Cup. Click on the X button to close it.

After that, click on the blue SUBSCRIBE button on the middle left of your screen.

You’ll be taken to the sign-up screen on the Willow website.

Enter your Email Address and Password. Then, click the checkboxes next to “I’m not a robot” and “I agree to the privacy policy and terms of service.” Finally, click the blue REGISTER button.

On the next page, you’ll see the Plan Details. To change your plan, click on the blue Change plan text.

Select either of the two plans by clicking on the SELECT button.

Then, enter your details: Full Name, Card Number, Expiry, CVC, and ZipCode. Lastly, click the blue SUBSCRIBE button and follow the on-screen steps to complete the subscription process.

Cable TV Subscription

You can also buy a cable TV subscription and get the Willow TV channel included! Below, you can read more about the eligible providers and how to get the Willow channel with each one.

Dish

You can call Dish at 800-823-4929 or visit its website to get more information on how to purchase the subscription near you. On Dish Network, Willow and Willow HD channels are part of the Hindi Mega Pack, Hindi Elite Pack, Bangla Mega Pack, Urdu Pak Mega Pack, Punjabi Mega Pack, Telugu Package, and Tamil Mosaic Pack. You can tune in to the Willow channel on 712 and Willow HD on 9997 on the Dish Network.

Fios

Fios by Verizon also telecasts the popular cricket arena Willow. You can call the provider at 800-837-4966 to check if they provide services in your area. Or visit their official website to learn more. On cable, Willow is available on channel 806, in addition to being part of the Sports Pass. So feel free to contact Fios to get your TV line to enjoy Willow and other popular channels.

Sling

Sling is a cable-free subscription-based live TV streaming service available monthly or yearly. To learn about the service, visit the official Sling website or call 1-855-372-8004. However, on Sling, you can get Willow alone or as part of the Hindi, Telugu, Urdu, Tamil, and Bangla packages.

Sling Live TV is one of your best bets for catching all the latest and greatest cricket via Willow.

Spectrum

Willow is also available from Spectrum as part of the Spectrum TV Gold package. To learn how to get it, visit the official Spectrum website. Or, if you have a Spectrum account, sign in now to see how you can add Willow to your list of cable TV channels.

Google Fiber

Next, there’s the popular internet and cable TV provider Google Fiber, which is available in many regions. The Willow channel is on channel 244 as part of the Sports Package.

If you aren’t a Google Fiber customer, go to the official Google Fiber site or call 866-777-7550. If you’re already a customer, sign in to your account and add the Sports Package to watch Willow.

Xfinity

Are you an Xfinity customer? But you can’t find Willow on your cable TV? Don’t worry. Call 800-266-2278 or visit the Xfinity website to learn more about how you can add Willow to your channel list.

Optimum

On Optimum, you can find Willow on channel 1171. But you must be subscribed to the Hindi Pack or the Optimum Sports Pack. For more details about adding Willow to your Optimum subscription, go to the official Optimum site or contact Optimum support for further assistance.

Century Link

Last but certainly not least, there’s Century Link. If you subscribe, you can tune in to Willow on channel 668 and Willow HD on 1668. However, if you are having trouble finding the channel, call 1-800-244-1111.

How To Install Willow on FireStick Using the Amazon App Store

Now that we have learned all about the Willow channel, I’ll show how you can install the Willow app on your Fire TV device.

1. On the Fire TV home screen, click the Find button.

2. Then, click on the Search tile.

3. On the search screen, enter Willow and click on the first suggestion that reads Willow.

4. You’ll see all the search results.

5. Scroll down to the category labeled Apps & Games. There, click on the Willow streaming service.

6. You’ll land on the dashboard of the Willow app. Click on the Get or Download button to start the download.

7. Wait for the app to download.

When it’s done, you can click Open to launch the app. In the next section, I’ll show you how to launch the Willow app on your FireStick from any screen.

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How to Stream on FireStick Anonymously

As soon as you install the right apps, your FireStick is all ready to stream your favorite content. However, before you start, I would like to warn you that everything you stream online is visible to your ISP and Government. This means, streaming free movies, TV shows, Sports might get you into legal trouble.

Thankfully, there is a foolproof way to keep all your streaming activities hidden from your ISP and the Government. All you need is a good VPN for Fire Stick. A VPN will mask your original IP which is and will help you bypass Online Surveillance, ISP throttling, and content geo-restrictions.

I personally use and recommend ExpressVPN, which is the fastest and most secure VPN. It is compatible with all kinds of streaming apps and is very easy to install on Fire TV / Stick.

We do not encourage the violation of copyright laws. But, what if you end up streaming content from an illegitimate source unintentionally? It is not always easy to tell the difference between a legit and illegal source.

So, before you start streaming on your Fire Stick / Fire TV, let’s see how to use ExpressVPN to keep your streaming activities hidden from prying eyes.

Step 1: Subscribe to ExpressVPN HERE. It comes with a 30-day money-back guarantee. Meaning, you can use it free for the first 30-days and if you are not satisfied with the performance (which is highly unlikely), you can ask for a full refund.

Step 2: Power ON your Fire TV Stick and go to Find followed by Search option.

Step 3: Now type “Expressvpn” (without quotes) in the search bar and select ExpressVPN when it shows up in the search results.

Step 4: Click Download to install the ExpressVPN app on Fire TV / Stick.

Step 5: Open the app and enter the login credentials that you created while buying the ExpressVPN subscription. Click Sign in.

Step 6: Click the Power icon to connect to a VPN server. That’s all. Your connection is now secure with the fastest and best VPN for FireStick.

You can also read more detailed info on using ExpressVPN with Fire TV / Stick.

How To Set Up Willow on FireStick

Now that you have installed the Willow app on FireStick, I’ll show you how you can use the app.

1. To open the Willow app on your FireStick, press and hold the home button on your Fire TV remote. When the menu appears, click on the Apps tile.

2. After that, click on the Willow app tile. Wait for a few seconds for the app to launch properly and load its content.

The Willow app home screen takes you to the Live section by default. To make the most of the Willow app, you must sign in via your subscribed account or cable TV details. You won’t be able to watch live events or highlight videos without signing in.

3. To sign in, go to the Profile screen in the Willow app.

4. Then, click on the Login button.

5. On the next screen, click the LOGIN button again.

There are now two options: TV provider sign-in or email and password account sign-in. We’ll first look at cable sign-in.

Sign In to Willow App with TV Provider

1. Click on the TV PROVIDER SIGN IN button.

2. After that, visit www.willow.tv/activate_mvpd on another device and keep your code ready.

3. On the site, enter your code, verify you are not a robot, and click the blue UPDATE button.

4. After that, select your TV provider.

5. Then, enter your Username and Password (offered by your cable TV provider) and click the Sign In button. Lastly, follow the on-screen instructions to complete the process.

Sign In to Willow App with Email and Password

1. Alternatively, to sign in using the email and password of your subscribed account, click on the Email box.

2. Enter your email address and click on the Next button.

3. Enter your Password and click the Sign In button.

4. After that, click on the blue SIGN IN button.

5. Congratulations! You have signed in to your account. You can always sign out of your account by clicking the Logout button in the Settings menu.

How To Watch Cricket with Willow on FireStick

Now that you’re logged in, let’s explore the app’s content. As I mentioned, the home screen shows the Live section by default.

Scroll to the right to explore the array of live and upcoming events.

Each event is listed in date and time order according to your device’s settings. Feel free to select an event to learn more about it. However, if you aren’t logged in to your account, you’ll see limited information.

Next, there’s the Videos section. Inside, you’ll find all the recaps, highlights, short videos, and more arranged by match.

For instance, under 38th Match – Adelaide Strikers Women vs. Sydney Thunder Women, you’ll find highlights, replays, and more related to the event.

Feel free to scroll down and watch videos of the events you are interested in.

Next, we have the Archive section. Here, all the videos are highlights of the recent matches at the international level.

For instance, during the World Cup season, you’ll find HD highlights of all the matches played.

At the time of writing, the ICC Men’s T20 World Cup 2021 and the Women’s Big Bash League 2021 were ongoing.

On the other hand, Atlanta Open T20 2021 and National T20 Cup 2021-2022 already concluded their finals.

Last but certainly not least is the Willow app’s Settings. Inside it, you can access Login settings, About Us, Contact Us, Privacy Policy, and Terms of Services.

Final Words

In this article, I explained everything you need to know about how to install Willow on FireStick. We learned to install Willow on FireStick devices, sign in to the service, browse and stream a variety of cricket content. If you have any suggestions or questions, please leave them in the comments section below. Enjoy cord-cutting!

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