How to Install & Watch Sportsnet NOW on FireStick (2025)

Sports and television have shared a strong connection for decades, offering fans unforgettable moments and experiences.

However, this relationship is evolving as more consumers move away from traditional cable services and opt for over-the-top(OTT) streaming platforms.

Numerous media organizations globally are adopting digital strategies in response to the changing nature of consumption. The result is that the sports OTT market is now filled with several industry players, such as ESPN+, BT Sports, DAZN, and others, all competing to provide viewers greater convenience and control over their content.

One of the latest additions to this growing market is Sportsnet NOW, a streaming platform that offers 24/7 access to live sports and on-demand content. It is a digital destination for all your sports cravings.

What is Sportsnet NOW?

Sportsnet NOW is a one-stop digital destination where you can livestream your favorite sports. The app gives you 24/7 access to sports-centric content, including the latest news, opinion, analysis, live streams, video highlights, scores, stats, and interviews.

Currently, Sportsnet NOW is available only in Canada. If you are outside Canada, you can use a reliable VPN service like ExpressVPN to bypass geo-restrictions.

Attention FireStick Users

Governments and ISPs across the world monitor their users' online activities. If you use third-party streaming apps on your Fire TV Stick, you should always use a good FireStick VPN and hide your identity so your movie-viewing experience doesn’t take a bad turn. Currently, your IP is visible to everyone.

I use ExpressVPN, the fastest and most secure VPN in the industry. It is very easy to install on any device, including Amazon Fire TV Stick. Also, it comes with a 30-day money-back guarantee. If you don't like their service, you can always ask for a refund. ExpressVPN also has a special deal where you can get 4 months free and save 61% on the 2-year plan.

Here is why you must use a VPN all the time.

Read: How to Install and Use Best VPN for FireStick

Subscription plans

In terms of subscription, Sportsnet Now comes in four plans:

SN NOW Standard

Monthly – $14.99
Annual – $149.99

SN Now Standard offers all the live content you would expect, including in-market and national NHL broadcasts, Blue Jays and MLB, Raptors, and NBA, Pinty’s Grand Slam of Curling, National Bank Open presented by Rogers, Soccer Canada’s Men’s National Team World Cup qualifiers, plus original content and VOD offerings.

SN NOW Premium

Monthly – $34.99
Annual – $249.99

SN Now Premium offers all the live content in the SN NOW Standard package. In addition to that, this subscription also provides more than 1,300 out-of-market NHL games through NHL LIVE, plus all of Sportsnet’s expanded content, including FA Women’s Super League, Bundesliga, Super League Rugby, Premiership Rugby, United Rugby Championship, and IndyCar. The Premium users also get complete access to the WWE Network.

WWE Network on SN NOW

Monthly: $14.99

This subscription package includes WWE Network, live pay-per-views, and original WWE shows and documentaries. This subscription lets you catch up on RAW, SmackDown, and NXT. If you are a hardcore wrestling fan, this plan is for you.

SN NOW + WWE

Monthly: $24.99

Bundled package including SN Now and WWE.

Supported devices

You can access the Sportsnet NOW app on the following devices:

Desktop or laptop through a web browser
Smartphones
Tablets
Apple TV
Xbox One, Xbox Series X/S
PlayStation 4, PlayStation 5
Amazon Fire TV
Android TV
Samsung TV
Ignite TV
Google Chromecast

How to Install Sportsnet NOW on FireStick

1. Locate Find from your FireStick home screen.

2. Scroll down and click Search.

3. Search for Sportsnet NOW. Now, select Sportsnet NOW from the suggestions list.

4. Click Sportsnet NOW under the Apps and Games section and click the Download or Get button to install it on your FireStick. Congratulations, the app is now installed on your FireStick.

This is how you download SN Now on FireStick.

Highly recommended if streaming with free or low-cost services 👇

How to Stream on FireStick Anonymously

As soon as you install the right apps, your FireStick is all ready to stream your favorite content. However, before you start, I would like to warn you that everything you stream online is visible to your ISP and Government. This means, streaming free movies, TV shows, Sports might get you into legal trouble.

Thankfully, there is a foolproof way to keep all your streaming activities hidden from your ISP and the Government. All you need is a good VPN for Fire Stick. A VPN will mask your original IP which is and will help you bypass Online Surveillance, ISP throttling, and content geo-restrictions.

I personally use and recommend ExpressVPN, which is the fastest and most secure VPN. It is compatible with all kinds of streaming apps and is very easy to install on Fire TV / Stick.

We do not encourage the violation of copyright laws. But, what if you end up streaming content from an illegitimate source unintentionally? It is not always easy to tell the difference between a legit and illegal source.

So, before you start streaming on your Fire Stick / Fire TV, let’s see how to use ExpressVPN to keep your streaming activities hidden from prying eyes.

Step 1: Subscribe to ExpressVPN HERE. It comes with a 30-day money-back guarantee. Meaning, you can use it free for the first 30-days and if you are not satisfied with the performance (which is highly unlikely), you can ask for a full refund.

Step 2: Power ON your Fire TV Stick and go to Find followed by Search option.

Step 3: Now type “Expressvpn” (without quotes) in the search bar and select ExpressVPN when it shows up in the search results.

Step 4: Click Download to install the ExpressVPN app on Fire TV / Stick.

Step 5: Open the app and enter the login credentials that you created while buying the ExpressVPN subscription. Click Sign in.

Step 6: Click the Power icon to connect to a VPN server. That’s all. Your connection is now secure with the fastest and best VPN for FireStick.

You can also read more detailed info on using ExpressVPN with Fire TV / Stick.

Adding Sportsnet NOW to the Home Screen

If you use the app often, it’s wise to place it on the home screen. Here’s how to do it.

1. From your FireStick home screen, go to the see all button.

2. Go to Sportsnet NOW. Now, press the menu button on your remote.

3. Scroll down and select Move.

4. Place Sportsnet NOW in the top row of apps and press select to approve the location.

5. You can now access Sportsnet NOW from your home screen.

How to Set up and Watch Sportsnet NOW on FireStick

First, create an account with Sportsnet NOW, register yourself, and then subscribe.

1. Open your internet browser on any device (laptop, tablet, or smartphone) and go to Sportsnet Now’s official website. Now, click on the Sign-in option on the top right.

2. On the next page, locate the Click here option, as highlighted in the screenshot below.

3. You will now be taken to the registration page. Fill in the information to create your account and click Next.

4. Choose your subscription plan, fill in your billing information, and click SUBMIT ORDER. Congratulations, your Sportsnet NOW account has been created.

5. Launch Sportsnet NOW on your FireStick

6. On the left pane, scroll down and select Sportsnet NOW

7. Select the Sign In option. Again, select Sign in with your Sportsnet NOW Account. If you have an account with any supported TV providers, you can select the TV Provider Sign-in instead.

Note: Sportsnet NOW service is available through selected TV providers, including Rogers, Shaw, Telus, Bell, Source, Cogeco, and SaskTel.

On the home screen, you get a list of options on the left tab

Home
Sportsnet NOW
Highlights
Schedule
Replays
Shows
Settings

Under the Home tab, you can catch up on Top Videos, Live NHL, MLB, and NFL Game highlights, and the latest news related to various sports, including Hockey, Baseball, Basketball, and other original content.

The Highlights tab lets you watch your favorite sports and teams’ news, highlights, and top plays.

Then, there is a Schedule tab to get the schedule for various games, such as the NHL, MLB, NBA, Soccer, Rugby, and WWE. Further, you get dedicated tabs for game replays and shows, too.

Under the Settings options, you can access the App Info, Subscription option, and Sign in. It’s worth mentioning that the content varies with the subscription plans.

Wrap up

Sportsnet NOW is a perfect option if you are looking for a multi-sport streaming product. The app scores well in content quality, user interface, number of sports coverage, and subscription plans. On the downside, it is currently available only in Canada. You can turn on the VPN service and access content outside Canada.

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