Forget Jack and Rose! Sports and Television have scripted the greatest love story of all time for as long as anyone alive can remember. Well, that’s changing now. Consumers are cutting the cord from traditional cable at an increasing rate as OTT is on the rise.
Numerous media organizations globally are adopting digital strategies in response to the changing nature of consumption. The result is that the sports OTT market is now awash with several industry players like ESPN+, BT Sports, DAZN, and much more.
In this regard, we are going to see another option that lets you watch sports 24/7. Meet Sportsnet NOW, a digital destination for all your sports cravings.
What is Sportsnet NOW?
Sportsnet NOW is a one-stop digital destination to live stream your favorite sports. The app gives you 24/7 access to sports-centric content, including the latest news, opinion, analysis, live streams, video highlights, scores, stats, and interviews.
Currently, Sportsnet NOW is available only in Canada. In case you are out of Canada, you can use a reliable VPN service like ExpressVPN to bypass geo-restrictions.
Attention, FireStick Users!
Governments and ISPs constantly monitor your online activity, and accessing copyrighted content on your Fire TV Stick could lead to serious trouble. Currently, your IP is visible to everyone. I strongly recommend getting the best FireStick VPN to mask your IP address and securely stream your favorites.
I personally use ExpressVPN, the fastest and most secure VPN available. Not only is it easy to install on any device, it comes with a risk-free 30-day money-back guarantee. Plus, if you're not 100% satisfied, you can always get a refund. ExpressVPN is currently also offering a whopping 3 extra months free on their annual plan!
In terms of subscription, Sportsnet Now comes in four plans:
SN NOW Standard
- Monthly – $14.99
- Annual – $149.99
SN Now Standard offers all the live content you would expect including in-market and national NHL broadcasts, Blue Jays and MLB, Raptors, and NBA, Pinty’s Grand Slam of Curling, National Bank Open presented by Rogers, Soccer Canada’s Men’s National Team World Cup qualifiers, plus original content and VOD offerings.
SN NOW Premium
- Monthly – $34.99
- Annual – $249.99
SN Now Premium offers all the live content included in the SN NOW Standard package. In addition to that, this subscription also offers more than 1,300 out-of-market NHL games through NHL LIVE, plus all of Sportsnet’s expanded content, including FA Women’s Super League, Bundesliga, Super League Rugby, Premiership Rugby, United Rugby Championship, and IndyCar. The premium users also get complete access to the WWE Network.
WWE Network on SN NOW
- Monthly: $14.99
This subscription package includes WWE Network, live pay-per-views, and original WWE shows and documentaries. With this subscription, you can also catch up on RAW, SmackDown, and NXT. If you are a hardcore wrestling fan, then this plan is for you.
SN NOW + WWE
- Monthly: $24.99
Bundled package including SN Now and WWE.
You can access Sportsnet NOW app on the following devices:
- Desktop or laptop through a web browser
- Apple TV
- Xbox One, Xbox Series X/S
- PlayStation 4, PlayStation 5
- Amazon Fire TV
- Android TV
- Samsung TV
- Ignite TV
- Google Chromecast
How to Install Sportsnet NOW on FireStick
1. Locate Find from your FireStick home screen.
2. Scroll down and click Search.
3. Search for Sportsnet NOW. Now, select Sportsnet NOW from the suggestions list.
4. Click Sportsnet NOW under the Apps and Games section and click the Download or Get button to install it on your FireStick. Congratulations, the app is now installed on your FireStick.
This is how you download SN Now on FireStick.
Highly recommended if streaming with free or low-cost services 👇
How to Stream on FireStick Anonymously
As soon as you install the right apps, your FireStick is all ready to stream your favorite content. However, before you start, I would like to warn you that everything you stream online is visible to your ISP and Government. This means, streaming free movies, TV shows, Sports might get you into legal trouble.
Thankfully, there is a foolproof way to keep all your streaming activities hidden from your ISP and the Government. All you need is a good VPN for Fire Stick. A VPN will mask your original IP which is and will help you bypass Online Surveillance, ISP throttling, and content geo-restrictions.
I personally use and recommend ExpressVPN, which is the fastest and most secure VPN. It is compatible with all kinds of streaming apps and is very easy to install on Fire TV / Stick.
We do not encourage the violation of copyright laws. But, what if you end up streaming content from an illegitimate source unintentionally? It is not always easy to tell the difference between a legit and illegal source.
So, before you start streaming on your Fire Stick / Fire TV, let’s see how to use ExpressVPN to keep your streaming activities hidden from prying eyes.
Step 1: Subscribe to ExpressVPN HERE. It comes with a 30-day money-back guarantee. Meaning, you can use it free for the first 30-days and if you are not satisfied with the performance (which is highly unlikely), you can ask for a full refund.
Step 2: Power ON your Fire TV Stick and go to Find followed by Search option.
Step 3: Now type “Expressvpn” (without quotes) in the search bar and select ExpressVPN when it shows up in the search results.
Step 4: Click Download to install the ExpressVPN app on Fire TV / Stick.
Step 5: Open the app and enter the login credentials that you created while buying the ExpressVPN subscription. Click Sign in.
Step 6: Click the Power icon to connect to a VPN server. That’s all. Your connection is now secure with the fastest and best VPN for FireStick.
You can also read more detailed info on using ExpressVPN with Fire TV / Stick.
Adding Sportsnet NOW to the Home Screen
If you are going to use the app often, it is wise to place the app on the home screen. Here’s how you can do it.
1. From your FireStick home screen, go to the see all button.
2. Go to Sportsnet NOW. Now, press the menu button on your remote.
3. Scroll down and select Move.
4. Place Sportsnet NOW in the top row of apps and press select to approve the location.
5. You can now access Sportsnet NOW from your home screen.
How to Set up and Watch Sportsnet NOW on FireStick
Before you subscribe to Sportsnet NOW, you need to register an account with Sportsnet NOW.
1. Open your internet browser on any of your devices (laptop, tablet, or smartphone) and go to Sportsnet Now official website.
2. Now, click on the Sign-in option on the top right.
3. On the next page, locate the Click here option as highlighted in the screenshot below.
4. Now, you will be taken to the registration page. Fill in the information to create your account and click Next.
5. Choose your subscription plan, fill in your billing information and click SUBMIT ORDER. Congratulations, your Sportsnet NOW account has been created.
6. Launch Sportsnet NOW on your FireStick
7. On the left pane, scroll down and select Sportsnet NOW
8. Select the Sign In option. Again select Sign in with your Sportsnet NOW Account. If you have an account with any of the supported TV providers, you can select the TV Provider Sign in, instead.
Note: Sportsnet NOW service is available through select TV service providers, including Rogers, Shaw, Telus, Bell, Source, Cogeco, and SaskTel.
On the home screen, you get a list of options on the left tab
- Sportsnet NOW
Under the Home tab, you can catch up on Top Videos, Live, NHL, MLB, NFL Game highlights, and the latest news related to various sports, including Hockey, Baseball, Basketball, and other original contents.
The Highlights tab lets you watch the news, highlights, top plays of your favorite sports and teams.
Then there is a Schedule tab for obvious reasons. Here, you can get the schedule for various games like NHL, MLB, NBA, Soccer, Rugby, and WWE. Further, you get dedicated tabs for game replays and shows too.
Under the Settings options, you get to access the App Info, Subscription option, and Sign in. It’s worth mentioning that, the content varies with the subscription plans.
If you are looking out for a multi-sport streaming product, Sportsnet NOW is a perfect option. The app fares well in terms of content quality, user interface, number of sports coverage, and subscription plans. On the downside, it is available only in Canada right now. If you are outside Canada, you can turn on the VPN service and access content.
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