How to Get Roku Channel on FireStick (2025)

In this post, I’ll show you how to get The Roku Channel on FireStick. This guide applies to all Amazon Fire TV devices, including Fire OS TV, New FireStick 4K Max, New FireStick 4K, FireStick Lite, and Fire TV Cube.

What is The Roku Channel?

The Roku Channel is an over-the-top streaming platform owned and operated by Roku Inc., mainly known for producing and distributing smart TVs and streaming players.

In 2017, the tech company started the Roku Channel, an ad-based streaming platform that offers live TV and video-on-demand (VOD) for free.

After two years in the market, the platform has created a premium subscription plan.

As of this writing, the platform has 400-plus free live TV channels and up to 80,000 VOD content. The service offers premium subscribers access to hit movies and TV shows in partnership with popular services like Starz, Showtime, and EPIX.

Roku Channel offers two packages:

1. Free and ad-supported
2. Premium (ad-free)

Read: How to Install and Use the Best VPN for FireStick

How to Get The Roku Channel on FireStick

You can get Roku Channel on FireStick using the following methods.

Method #1: Get the App From The Amazon App Store

The Roku Channel is only available in the USA, UK, Mexico, and Canada, where you can find the streaming app in the Amazon App Store. Users outside these locations can use a reliable VPN like ExpressVPN to watch otherwise unavailable content. Please follow these steps to get the Roku Channel from the Amazon App Store:

1. Click Find>Search on the Fire TV home screen.

2. Start typing The Roku Channel on the on-screen keyboard. Select The Roku Channel from the suggested results.

3. You’ll be taken to a new page showing The Roku Channel under Apps and Games. Select the app tile.

4. Unlike most apps on the Amazon App Store, you don’t need to get or download The Roku Channel. Instead, the app will start loading as you click.

5. The Roku Channel home screen looks like this.

You can now explore the content library, from live TV and free movies to TV shows.

How to Stream on FireStick with a VPN

Your internet provider and many websites/apps can see your IP address and some details about your connection. Using a VPN encrypts your traffic and masks your IP address, which helps protect your online privacy.

I recommend ExpressVPN. It’s a reputable VPN with strong encryption and fast connections, and it’s straightforward to install on Fire TV/FireStick and other devices.

Next, I’ll show you how to set up and use ExpressVPN on your Fire TV/Stick. 

Step 1: Subscribe to ExpressVPN HERE. It comes with a 30-day money-back guarantee. Meaning, you can use it for free for the first 30 days, and if you are not satisfied with the performance (which is highly unlikely), you can ask for a full refund.

Step 2: Power ON your Fire TV Stick and go to Find, followed by the Search option.

Step 3: Now type “Expressvpn” (without quotes) in the search bar and select ExpressVPN when it shows up in the search results.

Step 4: Click Download to install the ExpressVPN app on Fire TV / Stick.

Step 5: Open the app and enter the login credentials that you created when you purchased the ExpressVPN subscription. Click Sign in.

Step 6: Click the Power icon to connect to a VPN server. That’s all. Your connection is now secure with the fastest and best VPN for FireStick.

Method #2: Access The Roku Channel website via Amazon Silk Browser

If you can’t download the Roku Channel app from the Amazon App Store, you can access the streaming website via the FireStick browser, Amazon Silk.

Here are the steps:

1. Launch the Silk browser app.

2. Go to the Roku Chanel website: https://roku.com/whats-on/the-roku-channel

Alternatively, you can navigate to Search and click on it to bring up the on-screen keyboard. Type The Roku Channel and select Go.

3. Select The Roku Channel official website on the search engine results.

4. This is how the home page looks like via Silk. Select Free Movies & TV to explore the content library.

5. Select a title from any of the featured categories.

6. When you select the title, you’ll be asked to Open with Silk Browser or The Roku Channel app. Select Always or Just Once to start streaming.

7. Click Play to start watching.

8. As shown in the image below, playback starts immediately.

How to Use The Roku Channel on FireStick

I’ll use The Roku Channel app to demonstrate how to use the service on FireStick.

When you launch the app, you will reach the following home screen. Click Home and start scrolling right and down to explore the featured content.

The Live TV category features over 400 free live TV channels. The sub-categories include Featured Live TV, Recommended For You, and Trending Now.

You can click on the Channel Guide to view the online EPG. This guide shows the current airing channels and programs and what’s next. Moving on swiftly, we find the Search section. Here, you can type the keyword of the movie, TV show, program, or TV channel you’re looking for.

Next is Kids & Family. This section contains children’s content, such as nursery rhymes, shows, and short clips.

If you don’t have a title and want to explore the available library, click Categories. Popular live TV shows top the list.

Below these live shows are other categories, such as News, Food, Romance, Action, Sports, Home and Garden, etc.

If you want to stream original movies and shows by Roku, go to the Roku Originals tab. This tab offers original movies and TV shows created by the Roku team. Subsections include Recently Released, Featured Roku Originals, Comedy, and Dating and Relationships.

The Settings & Account lets you create and customize your Roku account according to your preferences.

FAQs

Is the Roku Channel on FireStick? 

Yes, the Roku Channel is available on FireStick’s Amazon App Store. However, it is only available for US, UK, Canada, and Mexico users. If you’re outside these areas, use a VPN and connect to a regional server. I recommend ExpressVPN.

Is the Roku Channel free?

Yes! The Roku channel offers free live TV, movies, and TV shows. While the service offers a premium subscription, the free package offers tens of hours of free content.

Can I use The Roku Channel on FireStick?

Yes, you can. Although the Roku channel is affiliated with the Roku streaming device, it is also available on the Amazon FireStick. The streaming platform can be downloaded as an official app from the Amazon App Store. Alternatively, you can access the web player on the official website via the Silk browser.

Is the Roku Channel safe?

Yes, it is. The Roku Channel is a legally verified platform that protects users’ data security and privacy. The content is copyright protected, with Roku acquiring the necessary distribution rights.

Is The Roku Channel good?

Yes, The Roku Channel is a worthy streaming platform. Besides getting access to over 400 live TV channels, you can stream 80,000 plus movies, TV shows, kids’ content, and original productions. The service started in the United States but has since expanded to Mexico, Canada, and the UK. The expansion points to the service being good enough among users.

Winding Up

This guide highlighted how to get the Roku Channel on FireStick. The best method is to access the app from the Amazon App Store. The app is easy to use and navigate. If you can’t use the native app, access the Roku Channel web player via the Silk browser. Which method worked for you? Tell us below in the comments.

Legal Disclaimer - FireStickTricks.com does not verify the legality or security of any add-ons, apps or services mentioned on this site. Also, we do not promote, host or link to copyright-protected streams. We highly discourage piracy and strictly advise our readers to avoid it at all costs. Any mention of free streaming on our site is purely meant for copyright-free content that is available in the Public domain. Read our full disclaimer.