This post details elaborate steps to change your Netflix region on FireStick. The information below applies to all FireStick products, including Fire TV Cube and Lite, FireStick 3rd Gen, and FireStick 4K and 4K Max.
Even though many streaming services have expanded their streaming base and increased their subscription numbers, Netflix remains the leading subscription service, with approximately 231 million subscribers as of 2022. Netflix is popular because of its global content coverage, simple and accessible subscription system, and a ton of new and refreshing content.
Netflix has one of the best search recommendation systems where you receive suggestions based on what you watch regularly. Its library also features all content genres, from Comedy, Action, and Romance to Sci-Fi, Adventure, and Thriller. Depending on the plan, subscription costs range from $7 to $15. These are some of the most affordable plans of any premium streaming service.
Despite Netflix’s several excellent features, its greatest limitation is the content by location filter. This means that your region determines content access on your account. Usually, this limitation results from regional licensing and content distribution laws that vary from region to region. However, users typically miss out on popular content because it’s unavailable in their area.
As covered below, there are several reasons to change your Netflix region on FireStick.
Attention, FireStick Users!
Governments and ISPs constantly monitor your online activity, and accessing copyrighted content on your Fire TV Stick could lead to serious trouble. Currently, your IP is visible to everyone. I strongly recommend getting the best FireStick VPN to mask your IP address and securely stream your favorites.
I personally use ExpressVPN, the fastest and most secure VPN available. Not only is it easy to install on any device, it comes with a risk-free 30-day money-back guarantee. Plus, if you're not 100% satisfied, you can always get a refund. ExpressVPN is currently also offering a whopping 3 extra months free on their annual plan!
Read: How to Install and Use Best VPN for FireStick
Why Change Netflix Region on FireStick?
One of the main reasons for changing your FireStick’s Netflix region is to access content unavailable in your location. For example, the US has most Netflix titles meaning if you’re in another region, there are shows you’re barred from streaming. In such a case, changing your Netflix region to the US can give you access to other shows unavailable in your location.
Another reason to change your Netflix location is traveling. Netflix locks your location based on your device’s IP address. For example, if you’re traveling, your content suggestions will still be the same. You’ll need to update your device to read the current location to explore some local content available in your region.
Relocating is another common reason for changing your Netflix region on FireStick. If, for example, you were based in the US but moved to another country, your account suggestions and access will still be based on the US region mapping until you switch to your current location.
If you’re having trouble streaming specific content because of your location, changing your FireStick’s Netflix region is the best solution. The most convenient way to change the Netflix region on FireStick is by using a VPN. We cover the details extensively in the section below.
How to Change Your Netflix Region With VPN
You can quickly change the Netflix Region with a reliable VPN. A VPN lets you relocate virtually, allowing you to view Netflix content from any country. A VPN achieves this by redirecting your internet connection to another country’s server. This gives the impression to Netflix that you are accessing its service from the country to whose server the VPN is connected. As a result, Netflix will unlock its entire library from that country.
By far, ExpressVPN is the best VPN to unblock Netflix and change the region. It is also the fastest VPN. Therefore, it is best suited for streaming apps.
Let me explain how unblocking works with an example. Suppose you live in one of the European countries and want to unlock the Netflix library from the US. You will first choose a city in the US, say New York (ExpressVPN has multiple American cities to choose from). Next, you will click the connect button. Within seconds ExpressVPN will connect you to the US server. Finally, you open the Netflix app to find it populated with the US content library.
Here are the steps with screenshots to connect ExpressVPN to a server in another country:
Step 1: Subscribe to ExpressVPN HERE. It comes with a 30-day money-back guarantee. Meaning, you can use it free for the first 30-days and if you are not satisfied with the performance (which is highly unlikely), you can ask for a full refund.
Step 2: Power ON your Fire TV Stick and go to Find followed by Search option.
Step 3: Now type “Expressvpn” (without quotes) in the search bar and select ExpressVPN when it shows up in the search results.
Step 4: Click Download to install the ExpressVPN app on Fire TV / Stick.
Step 5: Open the app and enter the login credentials that you created while buying the ExpressVPN subscription. Click Sign in.
Step 6: Click the Power icon to connect to a VPN server. That’s all. Your connection is now secure with the fastest and best VPN for FireStick.
You can also read more detailed info on using ExpressVPN with Fire TV / Stick.
Using Netflix When Traveling
Netflix is available in over 190 countries globally. This is good news for anyone traveling because you can still access your account. However, there may be a few changes in your content selection depending on your location. For example, your downloading and streaming suggestions, including subtitle and audio options, may change. If you’re traveling from a native English-speaking country to a French-speaking region, the audio options may change to French. Your Continue Watching and My List tabs may also be unavailable because of algorithm changes.
Other factors that vary from region to region are the maturity and classification ratings. Remember, countries have different content classifications that Netflix needs to abide by. Some countries limit mature content because of their religious beliefs. If you’re visiting such a country, some titles may be unavailable. Content downloaded on your computer, phone, or tablet may also be unavailable when you travel to a different region.
Using Netflix After Moving to Another Country
Moving to a different country may lead to a few significant changes to your Netflix account. The most crucial is the subscription plan. Remember, moving means different subscription prices, currency, and payment methods. If you don’t update your Netflix region to the one you’re in, Netflix will charge you the same fee and plan you signed up for.
To change your account to the country you’re based in, you’ll need to cancel your subscription and restart your account. If your move is temporary, you don’t have to worry about your viewing activity. Netflix saves all your viewing data for ten months. If you move back to your initial location within this period, you can resume watching from where you left off. Remember to wait until the end of your billing period before restarting your account.
Other changes include the selection of movies and TV shows. As noted earlier, countries set their maturity ratings, which affect content availability. Subtitle and audio options will also change to reflect the language spoken in the country you’re in. For the maturity ratings to those of the country you’re in, wait for your billing period to end, then cancel and restart your account. This update process also applies to an account with an age verification setup.
The last thing to note after moving to a different country is your Netflix email notifications will still reflect your previous account setup. You can unsubscribe from the mail list through the accounts Communication setting. You can subscribe if you still want to receive emails after updating your account. If Netflix is unavailable in the country you’ve moved to, you may have to cancel your account.
Learning how to change your Netflix region on FireStick can come in handy when traveling or moving to another country. Even though Netflix is available in 190 countries, licensing, and content distribution rules limit access to specific content in some locations. If you’re based in a region with limited content access, changing your Netflix region can help you bypass geo-blocks. It’s important to note that the most convenient way to modify your Netflix region on FireStick is by using a VPN. If you’re traveling or have moved to another country permanently, cancel your account and restart it to reflect your country’s content selection and maturity ratings.
Remember, it only takes a few minutes to learn how to change your Netflix region on FireStick. If you’ve successfully changed Netflix region on FireStick, we’d love to hear about your experience in the comments.
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